Nu Genes Pvt. Ltd., Formerly known as "Nitya Seed Sciences Pvt. Ltd." is a seed company engaged in hybrid development, seed production, seed processing and seed marketing. The company is promoted by a team of technically qualified people with several years of pooled up experience in the seed industry.

With a humble beginning in the year 2004, the company has been sculptured into a full - fledged "research driven" company. It could also develop: 1) a trusted "Support-base" of suppliers, 2) efficient sales network in 12 states of India and 3) establish "State-of-the-art" seed processing and quality operations, within a relatively short span of time. The research and development wing of the company has been recognized by the Ministry of Science and Technology through it's Department of Scientific and Industrial Research (DSIR) New Delhi.